I was sitting in a stuffy hotel ballroom, half-listening to a speaker rattle off his “empire-building” playbook—something about scaling to seven figures fast, hiring a team of ten, and delegating like a CEO.
The longer he talked, the more my jaw clenched.
Not because I didn’t believe it could work.
But because it sounded like my personal nightmare.
Sure, it was impressive.
And yeah, a part of me wondered if I was playing too small.
But as I sat there—shoulders tight, brain spinning—I had this quiet thought drop in: “What if I don’t actually want any of this?”
Not the big team.
Not the pressure.
Not the empire.
What I did want was a business that paid me well without taking over my life.
A business that let me show up fully and shut the laptop at 3 PM.
A business that supported my family and my nervous system.
I’d already crossed six figures, and for a while, seven felt like the obvious next step.
But when I looked at what it would actually cost me to get there in a year?
Because $250k a year is life-changing.
It gave me margin.
Breathing room.
A schedule that fits my life—not the other way around.
I didn’t need complexity.
I didn’t need to hustle harder.
I didn’t need to want more.
I just needed to know what “enough” looked like—for me.
And once I did?
Everything got simpler.
I stopped chasing every shiny offer formula.
I stopped duct-taping together strategies that didn’t fit.
I stopped measuring my success against someone else’s business model.
Because here’s the truth no one talks about in those “7-figure summit” circles:
More money doesn’t automatically mean more freedom.
More clients doesn’t mean more peace.
And scaling too fast—without the right foundation—can leave you with a business you secretly resent.
What I wanted wasn’t a blueprint for building bigger.
I wanted a way to build better.
A business model that supported a great income on part-time hours.
Marketing that actually worked—without hijacking my whole week.
A way to grow sustainably, without burning it all down every time I wanted to level up.
So that’s what I created.
And now, it’s what I help other women create, too.
This isn’t about settling.
It’s about building a business that gives you what you actually want: Breathing room.
The kind that lets you pick your kid up from school without checking Slack in the parking lot.
That makes space for big ideas and slow mornings.
That pays you well—without requiring you to be “on” 24/7.
A business that funds your life, without running it.
That’s what success looks like to me now.
And I wouldn’t trade it for any 7-figure empire.
So if you’re craving that kind of business—the kind that actually fits your life—I want to show you how to build it.
Introducing...
The Right Size Biz Approach is my signature framework for building a $250k/year business you can run in 20 hours a week or less—without hiring a big team, burning out, or getting buried in marketing busywork you hate.
This isn’t about duct-taping together another funnel.
Or throwing money at ads and hoping they work.
Or spinning your wheels trying to copy someone else’s model that doesn’t fit your life (or your brain).
This is about designing a business around what actually matters to you—and then putting the systems in place to grow it in a sustainable, scalable way.
Because when you stop trying to build someone else’s dream business, you can finally enjoy the one that’s meant for you.
This isn’t about chasing some arbitrary milestone. It’s about creating real momentum, reliable income, and marketing that finally works—so your business supports your life, not the other way around.
You’re not a beginner. You’ve built something real—and you’re proud of it. But lately it feels like…
If you’re a coach, consultant, or service-based expert who’s tired of hustling for every client—and you know there’s a better way—this was made for you.
When we work together, you’re not getting a cut-and-paste blueprint of someone else’s business. You’re getting a partner.
A strategist who’s been where you are—and knows how to build from here.
A marketer who will take the lead on your funnel, your ads, and your lead gen—so you don’t have to figure it out alone anymore. We do this using my Ready > Aim > Fire framework.
Here’s how my Ready, Aim, Fire System works:
We start with a 1:1 intensive where we design your ideal business model, marketing system, and revenue plan.
You’ll walk away with a Playbook that includes:
This is where we clarify your messaging, dial in your positioning, and map out your marketing system. We’ll:
Finally, we launch and optimize.
No more guessing. No more DIYing your way to burnout. Just clear, consistent growth—powered by a partner with 25 years experience in the industry.
❌ You’re not buying a course.
You’re hiring a strategic partner.
❌ I’m not just telling you what to do—I’m doing it with you (and in many cases, for you).
❌ This isn’t a one-size-fits-all blueprint. We build a system that’s aligned with YOUR values, vision, and lifestyle.
And I only take on a handful of clients a year—so when I’m in, I’m all in.
✔️ BONUS: Biz and Marketing Audit: To accelerate your VIP Day ($2K value)
"It’s rare to find such a highly versatile coach."
— Kandace S.
"Julie, you have made this all feel so easy and I can’t thank you enough. It’s very clear that what is a minefield for most of us, is totally your zone of genius! Your help has been a total game changer to the business and the success of our launches."
— Brooke P.
If after our VIP Day you don’t feel like you got massive clarity and value—and you decide we’re not a good fit to move forward—you can choose to end the engagement.
No pressure. No push back.
You’ll keep your playbook, your audit, and the insights we uncovered. The upfront investment is non-refundable, but you’re not locked into the full year unless you choose to continue.
If you stay past that first month? We’re all in. Together for a year so we can make magic happen in your business.
Let’s be honest—this isn’t your first rodeo.
You’ve already spent time (and money) trying to fix this.
Courses. Coaches. Programs. Maybe even a copywriter, ad manager, or VA.
But here’s the brutal truth no one wants to say out loud:
Referrals and one-off launches aren’t a growth strategy. They’re a stopgap—and you feel it every time you hit the end of your client list and start scrambling.
Your offers aren’t the problem. But your marketing system is either duct-taped together… or entirely in your head.
You’re wasting hours trying to “figure it out” yourself. Copy. Funnels. Ads. Messaging.
You didn’t start your business to become a marketer—and yet here you are, stuck doing all the stuff you hate, with no real results to show for it.
And while you’re spinning your wheels:
Meanwhile, your brain is fried. Your calendar is full. And your business—this thing you built for freedom—is now eating up every ounce of your time and energy.
You could keep going like this.
Trying harder. Pushing more. Hoping it “clicks” eventually. Or…
You could get a proven partner in your corner.
Someone who’s done this before.
Someone who can take marketing off your plate—without taking over your business.
Someone who can help you create the clarity, consistency, and client flow you’ve been craving.
Because the cost of inaction isn’t just sunk time and wasted ad spend.
It’s the opportunity cost of everything you could be earning—and the life you’re putting on hold to chase the next client.
Let’s change that—starting now.
I only work with a small number of clients each year so I can go deep and deliver big results. If this sounds like the support you’ve been craving, your next step is simple: Apply for a Biz Breakthrough Call
We’ll hop on a quick call to see if the Right Size Biz Approach is a fit for you. No hard pitch. Just clarity on whether or not I can help you.
The one where you have breathing room in your schedule.
Where your business is bringing in consistent, scalable revenue.
Where you’re not constantly chasing leads—or wondering if your marketing is “working.”
Where you finally have time for your family and your big ideas.
That version of you is closer than you think.
You don’t need to build an empire.
You just need the right-sized business—with the right systems and support.
Let’s build it together.
Julie Lowe
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